About Me

I help organizations turn complexity into clarity, especially where data, strategy, and human judgment collide.

I'm currently a Sales Insights Manager at Harvest Group, partnering with Kroger-focused CPG brands to understand what actually drives performance (shopper behavior, category dynamics, pricing and promotion mechanics, digital execution, and emerging retail trends). My role sits at the intersection of analytics, category strategy, and storytelling, translating large, messy datasets into decisions leaders can act on with confidence.

Before Harvest, I worked across customer insights, category strategy, sourcing, and negotiation at Bob Evans Farms and The Kroger Company. Those experiences shaped how I think about businesses as systems (incentives, constraints, tradeoffs, and feedback loops), not just numbers on a dashboard.

I'm currently earning my MBA at Xavier University, where my focus has increasingly moved beyond traditional analytics toward AI-enabled decision systems. I'm less interested in faster reporting and more interested in better thinking at scale, specifically how tools like AI can augment judgment, improve collaboration, and help teams navigate uncertainty without losing accountability.

Alongside my corporate work, I spent years as a co-owner and performer with ComedySportz Cincinnati, leading workshops on collaboration, communication, and creativity. Improv taught me something business rarely does: structure doesn't limit creativity, it enables it. That idea now shapes how I approach analytics, strategy, and human-AI collaboration.

At my best, I combine:

to help leaders see what really matters, decide with intention, and move forward with confidence.

This site is where I think in public, sharing frameworks, experiments, and lessons at the intersection of data, strategy, AI, and decision-making.

Connect with me on LinkedIn →

Career Journey

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Professional Experience

Sales Insights Manager

Harvest Group

June 2025 - Present

  • Lead insights and business analysis for Kroger-focused CPG clients, translating 84.51°, Circana, Market6, and internal digital shelf data into clear direction for sales, category, and digital teams.
  • Build and deliver insight-driven category stories that drive distribution gains, unlock whitespace, and shape annual planning; trusted advisor to Kroger Category Managers and client leadership.
  • Partner cross-functionally to diagnose sales drivers (distribution, velocity, promo, price, HH trends) and turn complex datasets into actionable recommendations with measurable impact.
  • Own weekly and monthly business updates, synthesizing large data sets into concise executive-ready narratives that influence decisions across sales, marketing, and supply chain.
  • Drive forecasting, risk/opportunity identification, and forward-looking category POVs rooted in shopper behavior, competitive trends, and Kroger market dynamics.

Customer Insights Manager

Bob Evans Farms (Post Holdings, Inc)

June 2022 - Present

  • Develop, execute, and measure category strategy alongside the sales team, Kroger, and other internal teams (such as Shopper Marketing, Trade, and Brand Management)
  • Deliver insights and recommendations to internal stakeholders and Kroger Category Management, enhancing decision-making processes that contribute to category growth
  • Leverage data (84.51, IRI/Circana, Numerator, and more) to provide actionable insights for product assortment, promotional activity, category growth, innovation, and more
  • Create sell-stories to gain authorization for innovation items as well as expanded distribution for core items resulting in over $5MM in sales (year-to-date) and increased geographic footprint of the Bob Evans portfolio
  • Presented monthly category updates to Kroger Category Managers (specifically for Heat and Serve, Breakfast Sausage, and Frozen Breakfast categories), strengthening the relationship between Kroger and Bob Evans
  • Provide subject matter expertise for Kroger shopper data within the organization, highlighted by 84.51 Insights certification

Sourcing Category Management Analyst, Kroger Label Products

The Kroger Company

June 2020 - June 2022

  • Designed and executed sourcing events and strategies for key categories for various Kroger Private Label categories
  • Delivered millions of dollars in savings through RFx events, direct negotiations, and more
  • Strengthened supply chain by working to improve in-stock position and find warehouse distribution opportunities
  • Managed supplier relationships while working closely with various internal stakeholders
  • Supported Kroger's digital transformation by utilizing tools as they became implemented (KEY, Coupa, Docusign, etc)

External Projects

Co-Manager/Co-Owner, Performer

ComedySportz Cincinnati

Performer: June 2017 - Present | Co-Manager/Co-Owner: October 2021 - 2024

  • Led corporate and youth workshops for team building, collaboration, creativity, public speaking, and more
  • Responsible for taxation, business development, finances, marketing, strategy, and more

Education

Xavier University

BSBA, Finance (2013-2017) | MBA Candidate (started 2024)

Focus Areas

Retail Analytics
Category Strategy
Shopper Insights
Data Storytelling
AI-Native Workflows
Predictive Analytics
CPG Strategy
Digital Performance